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The Best Way to Merge TikTok Shop and Reverb Data for Spreadsheet Automation
If you're doing spreadsheet automation by hand right now, here's the fastest path from "two exports" to "one usable sheet," and why the manual version keeps breaking.
Step by step
- Decide your target columns once. Most people settle on Date, Channel, Order ID, and Total — set that up in CSV Experts and you won't redo it.
- Import the TikTok Shop file first. The first time you see this file shape, you map each of its columns to your target list.
- Import the Reverb file the same way. Its columns get mapped once too — after that, every future file with this shape merges with no extra clicks.
- Check the merged totals. Dates and numbers are normalized automatically, so a European "24,00" and a US "24.00" both land as the same value.
- Export. CSV or Excel, ready for spreadsheet automation.
What actually goes wrong if you do this by hand
TikTok Shop gives you an order creation time stamped in UTC, while Reverb gives you an order date column specific to the marketplace's order dashboard — line those up manually across a few hundred rows and it's easy to miscount a week. On top of that, TikTok Shop's export refunded and partially-refunded orders stay in the export with a status column instead of being removed, so totals can overstate revenue if you don't filter by status, and Reverb's used mostly for musical instruments/gear, so price ranges and shipping costs vary far more per row than typical retail exports. Individually those are minor quirks; combined into one spreadsheet by hand, they're where most reconciliation errors for spreadsheet automation actually come from.
Why it matters for spreadsheet automation
Automating a recurring sales spreadsheet breaks the moment a platform's export headers don't match what the automation expects.
Just want the quick column-difference reference instead? See the short version.