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The Best Way to Merge Reverb and Wayfair Data for Multi-Store Reporting
If you're doing multi-store reporting by hand right now, here's the fastest path from "two exports" to "one usable sheet," and why the manual version keeps breaking.
Step by step
- Decide your target columns once. Most people settle on Date, Channel, Order ID, and Total — set that up in CSV Experts and you won't redo it.
- Import the Reverb file first. The first time you see this file shape, you map each of its columns to your target list.
- Import the Wayfair file the same way. Its columns get mapped once too — after that, every future file with this shape merges with no extra clicks.
- Check the merged totals. Dates and numbers are normalized automatically, so a European "24,00" and a US "24.00" both land as the same value.
- Export. CSV or Excel, ready for multi-store reporting.
What actually goes wrong if you do this by hand
Reverb gives you an order date column specific to the marketplace's order dashboard, while Wayfair gives you a purchase order date distinct from the ship date required by Wayfair's supplier terms — line those up manually across a few hundred rows and it's easy to miscount a week. On top of that, Reverb's export used mostly for musical instruments/gear, so price ranges and shipping costs vary far more per row than typical retail exports, and Wayfair's built for suppliers rather than direct-to-consumer sellers, so column names lean toward logistics (PO, ship window) rather than retail checkout fields. Individually those are minor quirks; combined into one spreadsheet by hand, they're where most reconciliation errors for multi-store reporting actually come from.
Why it matters for multi-store reporting
Reporting on multiple storefronts only works cleanly once every store's export uses the same column layout.
Just want the quick column-difference reference instead? See the short version.